Sunday, November 8, 2009

IKEA Heights

Making television shows is expensive: high-quality cameras, a studio full of sets, paid actors, and distribution. This is why almost 1/3 of every televison hour is devoted to advertising. However, the current crop of hand-held video cameras are superior to the video cameras used for commercial television in the last century, and they're cheap. Distribution is also cheap, thanks to a plethora of Internet channels: Youtube, Vimeo, etc. Futhermore, because of this wide distribution, many more actors have an opportunity to present themselves to the public - with the potential for instant fame, leading to more traditional employment.

So, cheap cameras, free distribution, free actors -- the only thing missing is a studio full of sets. Well, the producers of IKEA Heights have solved this problem. They found a place full of sets, ready to use and absolutely free: IKEA. The only problem is, IKEA doesn't know or approve of the use of their store as a television set. This gives IKEA Heights an edge of impermanence. Although they've managed Six Episodes, the show can be canceled at any time, by the 'studio'. Check out IKEA Heights:

No IKEAs on Whidbey Island.

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